Unfortunately, many businesses rush into video production without thinking it through. But a rash decision without a clear plan or set goal will result in disappointment, and waste your time and money. How will you avoid this outcome and be pleased with the next video project? These 9 strategies can allow you to produce a fruitful video without a lot of headaches.
1. Start with the finish in mind.
Don't just produce a video because it's the trend right now. Instead, consider what you need your video to perform for your business. Can be your goal to increase business? Educate your viewer? Train your employees? Determine your goal first, then utilize a company that understands the scope of your preferences and can consult with you to accomplish your goals.
2. Cheap video comes at a premium.
Be skeptical when a generation company offers its services at a rate that seems too good to be true the production team may just shoot from the trunk of the area on a tripod and call it a day. But it's more costly to do it wrong initially and have to redo it. So find out what's within the total package: Are edits included? How about music licensing? Or travel expenses? Look out for those additional costs that may be thrown in at the end and bust your budget.
3. Value accountability and reliability.
Some companies will over-promise to land a consumer then under-deliver when it comes to the finish product. Can the organization ensure on-time delivery? Are there the resources to do this? In the event that you don't receive the ultimate version until a month or even more after filming, will this content still be valuable? Get yourself a guarantee that you'll have a group specialized in your project that won't quit until your video may be the embodiment of your vision.
4. Consider your audience.
Prospects and customers who see your video will immediately form an opinion about your business-it affects their perception of your brand. And what could be more important than how potential clients perceive you before they meet you? Consider your target audience and what elements are essential in their mind, then make sure to create a video that reflects that. If you're including testimonials from clients, be certain they're reflective of your target audience. Otherwise, you risk alienating your present client-base.
5. Assist experts in your industry.
When selecting a generation company, use someone who already knows what works and what doesn't by looking to those that specialize in video content for your industry. Experienced vendors have an eye for details you could miss. Don't forget to get references and sample videos before signing a contract.
6. Consider the worth of your time.
Just how much is your time worth? For instance, a store owner should be concerned with store sales, not managing a video project independent film. Work with a company that doesn't require any micro-managing on your own part.
7. Choose someone who's on video industry standards.
Including optimizing videos for HD and mobile devices. Make fully sure your partner creates videos that may be readily accessed in social networking, on your own website, and anywhere your video could be viewed.
8. Be mindful when hiring friends or family.
It may seem convenient to hire Uncle Bob or an original client, but it may be more expensive to your relationship if the quality of their work doesn't mount up and, in the end, you have to get the job done again.
9. Expect stewardship.
Your relationship with the production company shouldn't end after filming. Choose a generation team who is able to advise you on future projects and provide ongoing, fresh content for your company year after year. Video is increasingly contained in strong marketing strategies. It's time to add it to yours.